African American Education-Raising the Benchmark
Home Invites Members Groups Events Directories Videos Marketplace News Photos Blogs Polls Forums Chat
Home > Career Content > Post Content

Interview: Ad Mogul Kevin Roberts Talks About Exploring Colombia, Lovemarks & The Coming Death of Agencies (8310 hits)


Author: Loren Moss

Finance Colombia’s Executive Editor Loren Moss was fortunate enough to sit down with Kevin Roberts when he was in Colombia for the WOBI World Leadership Forum last month. Kevin is the former chairman of global advertising agency Saatchi & Saatchi where he invented the Lovemarks marketing concept, intended to evolve beyond the traditional concept of branding. Kevin now runs Red Rose Consulting where he offers counsel and coaching on leadership, marketing & creative thinking.

Roberts shares some provocative thoughts on the death of traditional media and the rise of new media; and how that goes hand-in-hand with the death of traditional advertising agencies and the rise of the new creative.

Finance Colombia: Welcome to Colombia, welcome to Medellin. Is this your first time here?

Kevin Roberts: It’s my second time in Colombia, first time here (in Medellín).

Finance Colombia: Great, tell me about your first time, where did you go?

Kevin Roberts: Bogota

I want to spend more time here because I think this city, Medellin seems on the move.

Finance Colombia: It’s like a whole different country, from one city to another isn’t it? You were in Cartagena yesterday, right?

Kevin Roberts: Cartagena, of course. I never left the whole town for 4 days, I stayed, I drank in every sight and sound, I ate everything, and saw some great places, met some great people, I found this great little place called the Casa San Agustin, (see map below) terrific. I would bike out every day. And I liked it. Bogota, when I went there, a few years ago, it was very different, I think, I’m coming back in January, but I want to spend more time here because I think this city, Medellin seems on the move.

Continue reading: Continue: https://www.financecolombia.com/interview-...
Posted By: Cheer Leader
Tuesday, January 7th 2020 at 12:20PM
You can also click here to view all posts by this author...

Report obscenity | post comment
Share |
Please Login To Post Comments...
Email:
Password:

 
Forward This Career Article Entry!
Career Content Home

(Advertise Here)
Latest News
knowledge
>> more | add
Latest Photos
>> more | add
Latest Member Activity
the blog king david johnson sr just commented on a blog entitled ' jen fad dont run now ,,,,,what's good for the 'geese is good for the gander', eh.'. 12:26AM
c brewster just became a new member. 08:14PM
edc creations just posted a blog entitled 'sneak peek: passing love by jacqueline e. luckett '. 05:58AM
clear sea just became a new member. 03:28AM
william hanks just posted a blog entitled 'armani watch natural and unrestrained confident source'. 12:49AM
talibah bakhit just posted a blog entitled 'still the battle is not over——carmelite earls awaits the illinois supreme court ruling'. 04:13PM
talibah bakhit just posted a blog entitled 'students of the north lawndale community news journalism class visit abc 7 news'. 04:11PM
talibah bakhit just edited her profile. 04:09PM
okpara nosakhere just posted a blog entitled 'why teenagers appear to be lost and how we can save them'. 02:26AM
nasir muhammad just edited his profile. 12:34PM
okpara nosakhere just posted a blog entitled 'african american elders day'. 05:20PM
okpara nosakhere just invited 103 new member(s). 04:52PM
>> more | invite friends