African American Education-Raising the Benchmark
Home Invites Members Groups Events Directories Videos Marketplace News Photos Blogs Polls Forums Chat
Home > Career Center > Job Seekers > Job Search
Job Title: Senior UX Content Strategist
Location: Charlotte, NC United States
Position Type: Full Time
Post Date: 05/12/2022
Expire Date: 12/01/2022
Job Categories: Administrative and Support Services, Advertising/Marketing/Public Relations, Broadcasting/Communications
Job Description
Senior UX Content Strategist

Create strategic and compelling content for Truist digital applications. Evaluate business requirements, user needs, and communication goals to design a distinctive client experience.

Essential Duties and Responsibilities:
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

1. Team up with product owners, UX and UI designers, lines of business partners, and other key stakeholders to deliver distinctive client experiences with compelling content.

2. Analyze, plan, develop, and implement content strategy to meet business goals for aligned team(s). This could include executing content design, conducting user research, establishing content guidelines, and designing content delivery processes.

3. Create, write, edit, and deliver content thatís compelling, easy to understand, on-brand, and backed by data and research. Use UX writing to guide clients through the optimal user experience.

4. Promote and foster the Truist brand voice through application of our voice and message principles, effective written communication, peer review, agency consultation, ongoing training and education, and pair writing with SMEs.

5. Partner with content team by participating in standards discussions, peer reviews, and fostering cross-segment alignment.

6. Keep current with best practices, digital trends, usability, accessibility, and industry trends.

7. Contribute and adhere to the editorial strategy, style guide, and standards to ensure quality, consistency and brand alignment across product families within Truist.

8. Provide leadership on content solutions by understanding, applying, and disseminating content strategies and best practices in cross-functional teams.

9. Utilize appropriate technologies and content methodologies to capture, store, deliver and preserve Truist content.

10. Practice quality assurance procedures at each deliverable stage to maintain content integrity and ensure that content meets project specifications and standards.

Qualifications & Requirements

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Bachelorís degree in English, Marketing, Communications, Business Administration or related field, or equivalent education and related training

2. 2+ years of online/digital content development and strategy experience

3. Excellent writing skills with demonstrated ability to write successfully for digital interfaces and applications

Preferred Qualifications:

1. Excellent communication skills, including ability to present ideas and solutions in a clear and compelling way

2. Understanding of content disciplines, including content design, UX writing, and copywriting

3. Ability to think strategically and creatively to achieve business and user goals and optimize the client experience

4. Technical proficiency with Microsoft suite and Adobe creative suite
Share |
Contact Information
Apply Now | Forward Job to a Friend | More Jobs From This Employer

(Advertise Here)
Latest News
>> more | add
Latest Photos
>> more | add
Latest Member Activity
the blog king david johnson sr just commented on a blog entitled ' jen fad dont run now ,,,,,what's good for the 'geese is good for the gander', eh.'. 12:26AM
c brewster just became a new member. 08:14PM
edc creations just posted a blog entitled 'sneak peek: passing love by jacqueline e. luckett '. 05:58AM
clear sea just became a new member. 03:28AM
william hanks just posted a blog entitled 'armani watch natural and unrestrained confident source'. 12:49AM
talibah bakhit just posted a blog entitled 'still the battle is not overóócarmelite earls awaits the illinois supreme court ruling'. 04:13PM
talibah bakhit just posted a blog entitled 'students of the north lawndale community news journalism class visit abc 7 news'. 04:11PM
talibah bakhit just edited her profile. 04:09PM
okpara nosakhere just posted a blog entitled 'why teenagers appear to be lost and how we can save them'. 02:26AM
nasir muhammad just edited his profile. 12:34PM
okpara nosakhere just posted a blog entitled 'african american elders day'. 05:20PM
okpara nosakhere just invited 103 new member(s). 04:52PM
>> more | invite friends