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||Indianapolis, IN United States
|| Human Resources
Lead Product Manager - Marketing Operations|
The Lead Product Manager - Marketing Operations role is responsible for defining, creating, and owning the Marketing roadmap for JD Finish Line’s Marketing Platforms. This role will identify, define, create and validate technical Marketing opportunities focused on solving customer friction points and creating best in class business tools focused on driving revenue and conversion growth. The Lead Product Manager is responsible for looking ahead to evaluate user experience paradigm shifts and constantly revisit product strategy in response to the changing industry practices and customer behaviors. This leader should effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following key duties:
Act as the PO for the Marketing Operations team, owning the backlog and prioritization of key marketing initiatives.
Converts business goals and objectives into a product roadmap in an iterative process based on industry research, customer interactions, and through a series of experiments intended to confirm the business value of initiatives.
Serves as the technical business owner for the implementation of new features and capabilities for Marketing Operations by owning all business requirements and working cross functionally to ensure successful completion of each project
Collaborates with business unit leads to establish product measures of success and implement tools for tracking these measures
Partner with key business stakeholders to troubleshoot any known issues related to the tool set or key programs and prioritize needs with backlog.
Leverages behavioral data, customer feedback and business input to develop, prioritize and communicate strategy and roadmap creation.
Manage 3rd party technology vendors to ensure SLAs are being met and feature roadmaps align to business needs
Works cross-functionally, especially with IT, as a liaison and key communicator ensuring the implementation of the highest quality marketing enhancements for the JD Finish Line brand.
Participates in all Agile ceremonies, representing the Marketing team and driving the business requirements for additional capabilities and enhancements
Maintains strong relationships with key vendor partners to ensure successful integrations, including involvement in regular performance reviews and contract negotiations
Ensure thorough and timely communication between key stakeholders (e.g. senior management, business owners, technology partners), communicate project status, raise issues as needed, organize meetings, align calendars, etc.
Provide ongoing analysis of business process and technology opportunities for operational efficiency.
Owns end to end testing for new features or enhancements along side IT partners
Accountable for the overall business technology solution delivery.
Additional duties and projects as required.
Required Education and/or Experience
Bachelor’s degree from a four-year college or university or equivalent experience required, with Business, Merchandising, Communications preferred. Minimum of 5-7 years relevant work experience required in retail, technology, marketing. Experience working within a marketing platform such as Optimove, Dynamic Yield, Cheetah Digital etc. Deep knowledge of marketing best practices and industry trends. Internal JD Finish Line experience is preferred.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Sit for more than 6 hours per shift
Use hands to finger, handle and feel
Reach with hands and arms
Talk and/or hear
Stand for up to 4 hours at a time periodically
Walk or move from one location to another
Occasionally may need to climb, balance, stoop, kneel, or crouch
Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally
Punctuality and regular attendance consistent with the company’s policies are required for the position.
Average workweek is 40-50 hours, which can vary depending on business need.
The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy.
We are Finish Line, Inc., a premium retailer of the latest shoes, apparel, and accessories. Headquartered in Indianapolis, with a digital office in Boulder, there are about 970 Finish Line locations primarily in U.S. malls and shops inside Macy’s department stores. We employ more than 14,000 store associates who are experts in style, and passionate about everything sneaker culture.